Subaru Love of Dogs Goes Beyond Commercials

It's been ten years since Subaru released it's "In the Dog House" campaign that featured dogs as drivers and passengers. While those ads were widely successful, Subaru has done more than just use dogs as advertising props.

Subaru has supported the American Society for the Prevention of Cruelty to Animals with $14 million and has helped rescued and adopted nearly 40,000 animals.

"Subaru has always been a company that has liked to give back. It's part of our DNA," said Alan Bethke, senior vice president of marketing at Subaru. "Historically, we would donate quietly, but when we came up with the ‘Love' campaign and put the focus back on the owner, we wanted to find the causes and passions [owners] care about and the types of charities they support. And when we were diving into that, because of their love of pets, they liked to support charities that are in that pet space. We wanted to create a meaningful impact in the space, so we started a relationship with ASPCA."

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